Good riddance 2020! After an entire year where we all had to rebuild, rebrand and renew our businesses and livelihood, the virtual universe has become a key player to help us grow our online search presence and reach.
Small businesses have been heavily impacted by the pandemic, unsure when stores/restaurants/services would be open again. That is why we are here to help! Digital marketing agencies help bridge the gap between B2C and B2B companies by helping to create an online experience that can help guide the ideal client through the marketing funnel - awareness, interest, consideration, intent, evaluation and purchase - all on a digital platform.
We have put together the top 5 digital marketing trends for 2021 that will help benefit your business and get you your ROI. These digital marketing trends are used heavily by us and show prominent results; plus, they're easy to use and navigate, and should be considered by small and large businesses alike.
1. Create a Content Strategy
Having a content strategy will help you be consistent, get results faster and grow significantly. Without a content strategy, you will lack a direction in your messaging and there will be no room for growth. Some tips to guide you while you create your own strategy:
Have a niche: what is it that your brand does better than others? What makes your brand/product/service stand out? Why are you different?
Buyer persona: who is your target audience? Where are they located? What messaging will they adapt to?
Have a strong brand personality: is your brand more formal/informal? What kind of language will your audience adapt to most (bright/easygoing/serious)?
9 Pillars: create a list with 9 items, so that you don't overwhelm your audience, that your brand should always follow on all their social media and website messaging. (for instance, they could be our team, our work, tips & tricks etc.)
2. Get Noticed in "Top 10..." or "Best X in ..." Lists
When you are a consumer, you want to know what is the best "X" in the country that you are in. These lists exist everywhere on search engines, especially on popular engines such as Google and Bing.
For example, if you are looking for the best hair salons in Toronto, the first search results are within other platforms that have compiled a list for you, so that you don't have to do the exhaustive looking and research based on reviews, recommendations and so forth.
If your business is not already present on any of these lists, you should highly consider reaching out to get your business featured on these platforms.
These lists can help increase potential followers and brand awareness. With our SEO services, we can help you find pages that are receiving the most traffic to get your brand discovered.
3. Social Media: Buyers' Journey
Social media is no longer just the space for younger teens and adults to browse through and discover new brands but is also a reliable platform to sell and convert new potential clients. Social media platform such as Facebook and Instagram have created a seamless path to purchase by integrating an online store within the platform, so the customer never has to exit the app. If you are interested in how to integrate paid social media ads into your marketing strategy, click here to learn more about our services.
Social media is all about being on-the-go, your audience can search at anytime, anywhere. [Insert stats on people using mobile]
4. Diverse Voices (2021 and always)
Even though this should not be classified as a trend, diversity and multicultural aspects of a business are respected by many, and will be highly regarded beyond 2021. By now, it is vital that we should all respect our community and the people within it. By creating diverse campaigns, consumers can resonate with your brand more since they can align with your values and see themselves within it. This can be shown through your messaging, brand influencers that you hire, your brand's mission statement/values and so forth.
5. Creative Video Campaigns (TikTok, IGTV, Triller)
Our behavior has been altered significantly by the pandemic, as we are spending more time at home and relying on social media and videos for entertainment. Many people have adapted to video trends on platforms such as TikTok, Instagram Reels, IGTV, Triller and so on.
For your brand to succeed, consider creating a video campaign - a trend that others can participate in and share, with a unique message and fun challenge. A brand that have used this trend to their advantage includes Chipotle's #ChipotleRoyalty challenge, where viewers must share what makes their Chipotle better than others and sharing the video online.
Another brand that had a successful video campaign was Fenty's #FentyBeautyHouse for their users to share funny, creative videos of how Fenty products are being used in their daily lives. This is an example of having a consistent, personable campaign that anyone can participate in and share.
What are some of your favorite digital marketing trends? What are you looking forward to most in 2021? Share it in the comments of our blog post, we'd love to hear from you!